Pitch cast Jonathan Licht
25/03/21 Pitch Cast

Pitch Cast: Jonathan Licht, Deputy MD of Sky Sports

Written by Pitch

Pitch Cast: Jonathan Licht, Deputy MD of Sky Sports

Interviewer: Jonathan Rogers, Pitch International COO

Sky Sports has transformed the way that sport is viewed in the UK and around the world. In his near 25 year career with Sky, Jonathan Licht has been at the centre of this sports broadcasting revolution. Now Deputy MD of Sky Sports, Jonathan is responsible for the strategy of the business and overseeing the all-important sports rights deals.

In this Pitch Cast session, he shares his thoughts on the future of sports broadcasting, some of the secrets of Sky’s success and the challenges that lie ahead for broadcasters and right-holders.


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